Meaning of Industrial Economics – Definitions of Economics – Economic Decision Making Process – Equations – Fundamental Concepts – Decision Environment – Profit Performance from Accounting point of view. Demand and Supply Analysis – Consumption Laws – Elasticity of Demand – Supply Elasticities – Measurements –
Demand Forecasting Methods – Cost & Revenue Analysis. Competition – Perfect, Monopoly, Monopolistic and Oligopoly – Break Even Analysis – Capital Budgeting Technique – Decision Making under Certainty and Uncertainty – Utility as a Decision Criterion
. Macro Static and Dynamics – Keynesian Theory of Income and Employment – Consumption Function – Saving and Investment Functions – Multiplier and Accelerator – Trade Cycles – National Income Accounting - Index Numbers – Price, Chain Base, Quantity and Value Index Numbers. F
unctions of Money – International Trade – Balance of Trade – Balance of Payments – Functions of Central Bank (RBI), Functions of Commercial Banks – Credit Creation by Commercial Banks – Inflation – Exchange Rate Determination Technological Change, Location Theory and Taxation.
Economic and Non – Economic Environment – Market, Economic Planning and Controls – Infrastructure and Business – Contemporary Economic Reforms.
REFERENCES:
1. Beri. G. C., “Business Statistics” – TMH.2010
2. Koutsoyiannis, “Modern Micro Economics”, Macmillan.2008
3. Misra. S.K. Puri. V.K., “Economic Environment of Business”, Himalaya Pubhshing House.2008
4. Peterson. H. Craig, Lewis .W. Chris, Jain. K. Sudhir, “Managerial Economics”, Pearson Education.2008
5. Vaish. M.C., “Monetary Theory”, Vikas Publishing House.2005
