Introduction to management, evolution of scientific management, modern management, principles.
Elements of management- Planning, Organizing, Staffing, Directing, Co-ordinating, Reporting, Budgeting.
Core concepts of marketing, Need, want, demand, product, value, satisfaction, marketing mix- product, price, place, promotion.
Financial management, Objectives, Scope, Techniques of investment analysis, Pay back period, Accounting Rate of Return, Working capital, Cost of capital. Sources of financing. Technology management, Product design, Types of production system.
Plant location-Factors to be considered. Plant layout. Types of layout, Inventory management. Significance of HRM, HR Planning-Job evaluation-Recruitment & selection-Placement and induction-Training-Performance appraisal-Compensation- Industrial relations.
REFERENCES:
Principles & Practice of Management by L.M.Prasad, Sultan Chand& Sons,1992.
Philip kotler, ‘Marketing Management’, 12th Edition, Pearson Education(Singapore)pvt .Ltd; New Delhi,2005.
‘Financial Management Theory and Practise’, by Prasanna chandra 3rd Edition Tata, Mcgraw Hill,2004.
