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Introduction to management, evolution of scientific management, modern management, principles – Elements of management –
Planning, Organizing, Staffing, Directing, Co-ordinating, Reporting, Budgeting,
Core concepts of marketing, Need, want, demand, product, value, satisfaction, marketing mix –product, price, place, promotion.
Product design, Types of production system. Plant location – Factors to be considered, Plant layout.
Types of layout, Inventory management, Project Management – PERT – CPM – Applications.
TEXT BOOKS
1. Principles & Practice of Management by L.M. Prasad, Sultan Chand & Sons.
2. Philip Kotler, ‘Marketing Management’, 12th Edition, Pearson Education (
Pvt. Ltd.,
REFERENCES
1. ‘Financial Management Theory and Practice’, by Prasanna Chadra 3rd Edition, Tata
McGraw Hill, 2004
