| L | T | P | C |
| 3 | 0 | 0 | 3 |
Micro Economics; demand analysis - Law of Demand Demand forecasting - Supply Analysis - Determinants of supply - Supply Elascticities - Consumption laws - Indifference curve analysis – Cost, Revenue and Break even analysis - Competitions
Macro economics - Importance of macro economic analysis - Keynes' theory of Income and Employment - Multiplier and Accelerator - Functions of Central and Commercial bank - Credit creation by Commercial Banks
Contributions of Fayol,
Differences between marketing and selling - 4 P's of Marketing and Marketing Myopia - Market Segmentation - Product Life Cycle
Recruitment and Selection - Job Evaluation and performance Appraisal Methods - Industrial Accidents and Fatigue - Communication - Motivation - Leadership
1. Dewett KK Chand & Coy, "Modern Economic Theory", 1998 Ed.
2. Gupta C.B. Chand.S & Coy, "Business Organisation and Management", 1998
REFERENCES
1. Maheswari SN., "An Introduction to Accountancy", 1999
2. Ramasamy VS, NamaKumari S., "Marketing Management",1996
3. Aswathappa K., "Organisational behavior", 1998
