Demand and Supply - Forecasting techniques - Cost and Revenues - Competitive nature of the firms – Keynesian economics – National income – Trade cycle – Inflation – Index numbers – Capital budgeting – Cash flow analysis – Balance sheet – Risk and Decision Making – Technological Change in Global Economy – Locating the Firm in a global economy – Taxes and Decision Making - Exchange Rate determination – Marketing - Product life cycle – Marketing research – Branding – Personality - Motivation – Leadership – Working in Teams
1. Burton Genie, Thakur Manab. “Management Today” TMH - 1996 Edn.
2. K.K. Dewett, “Modern Economic theory”, S.Chand & Co. Ltd., 1999 Edn.
1. Arun Monappa and Saiyadin “Personnel Management”, TMH, Delhi, 1983.
2. Ramasamy V.S. and Namakmaris., “Marketing Management, Planning implementation and control “Macmillan - 1996 edn.
