HM402

Corporate Communication 

L

T

P

C

3

0

0

3

 

 

 

 

 

OBJECTIVE : 

    

       The Course aims to:

1. Familiarize the students with the Corporate world and instil a sense of values.

2. Help them participate in seminars, group discussions and interviews  successfully.

3. Make them present  their ideas effectively to different levels of people.

4. Enable them to write  reports, research papers and proposals.

5. Improve their ability to listen and comprehend different styles of English.

 

Adequate opportunities for individual practice will be provided.

 

1.      Importance of communication in the corporate world:

Corporate culture & communication - Process of communication – Networks  & channels of communication – Barriers to communication – Strategies to overcome them - Use of technology in successful communication – Role of

psychology in communication- Internal & External Communication.

 

2.       Fluent Oral Communication Techniques:

Speech mechanics – Mental process of speaking – Extempore speech practice –

Body Language – Group discussion practice – Group dynamics – Seminar skills and interview strategies – Presentation skills – Use of Power point-- Techniques to make people listen.

 

3.      Developing Listening skills:

        Importance of listening in the corporate world -Listening for information and  

       content – Kinds of listening – Factors affecting this – Methods to overcome 

       them – Retention of facts, data & figures.

       

4. Writing for Technical Purposes :

Reader-writer relationship -  Varieties of styles and registers- Mechanics of technical writing – Reports of different kinds – Oral and written reports – Executive summary and abstract –Memos & IOMs-- Use of charts, graphs etc. 

 

5.      Writing for Business Purposes :

Circulars and notices – Proposals , Agenda and Minutes – Marketing language –

Corporate Branding - ‘You’ tone -  Captions & Eye catchers - Interoffice memos 

              Communication in  a crisis.

 

     

 

 

    TEXT BOOKS:

 

 

1.       A Guide to Scientific Writing – David Lindsay (1995) – Macmillan.

2.   Business Listening Tasks   - Patrick Hanks & Jim Corbett (1986)  ( CUP )

 

REFERENCES

 

1.   New International Business English – Leo Jones & Richard Alexander (1996)

                                                                        Cambridge University Press. ( CUP )

2.   Business Communication Strategies -M. Monippally (2001) Tata McGraw Hill

3.  Social Psychology – James A. Wiggins, Beverly B. Wiggins & James Vander

                                       Zanden (1987) McGraw Hill.