- Departments / Centres
Unit – I
Importance of Communication in the Corporate World - Corporate culture & communication – Networks & channels of communication – Barriers to communication – Strategies to overcome them - Role of psychology in communication- Internal & External Communication- Management & Communication - Institute & Corporate Social Responsibility
Unit – II
Fluent Oral Communication Techniques - Speech mechanics – Mental process of speaking – Extempore speech practice – Body Language – Interview strategies - Seminar & Presentation skills - Use of Visual Aids – Use of Power point- - Techniques to make people listen.
Unit – III
Listening Skills - Importance of listening in the corporate world -Listening for information and content – Kinds of listening – Factors affecting this – Methods to overcome them – Retention of facts, data & figures- Role of Speaker in listening.
Unit – IV
Writing for Technical Purposes - Reader-writer relationship - Varieties of styles and registers- Mechanics of technical writing – Corporate & Institute Branding - website - Communication in Crises – Executive summary and abstract –Memos -- Use of charts, graphs etc.
Unit – V
Writing for Business Purposes - Inter office memos - Circulars and notices – Proposals, Agenda and Minutes – Marketing language –Corporate Branding - ‘You’ tone - Captions & Eye catchers-- Communication in a crisis.