Concept Of Entrepreneurship-Definition and concept of enterprising - profile of an entrepreneur - need scope and characteristics of entrepreneurs
Project Identification-Methodology of project identification - short listing and zeroing on product/service - problems in project evaluation
Marketing-Market share - distribution - sale strategies - certification agencies - term finance -source and management working capital
Assistance To Entrepreneur-Small industries development in India and its concept - ancillary industries - starting a small scale industry
Accounting Principles-Accounting principles - conventions and concepts - balance sheet - profit and loss account - accounting rate of return, pay back period, SSI duty practice.
REFERENCES
Udai Pareek and T.V.Venkateswara Rao, Developing Entrepreneurship - A Hand book Learning systems, N.D., 1978.
EDI-1 Faculty and Experts, A Handbook for new entrepreneur, Entrepreneurship Development Institute of India, 1986.
3. Saravanavel, Entrepreneur Development, Ess Pee Kay Publishing House, Madras, 1987.
