MB491

Management Concepts and Practices

 

L

T

P

C

3

0

0

3

 

 

 

 

Introduction to management, evolution of scientific management, modern management, principles – Elements of management –

Planning, Organizing, Staffing, Directing, Co-ordinating, Reporting, Budgeting,

Core concepts of marketing, Need, want, demand, product, value, satisfaction, marketing mix –product, price, place, promotion. 

Product design, Types of production system.  Plant location – Factors to be considered,  Plant layout. 

Types of layout, Inventory management,  Project Management – PERT – CPM – Applications. 

 

 

TEXT BOOKS

1.  Principles & Practice of Management by L.M. Prasad, Sultan Chand & Sons.

2. Philip Kotler, ‘Marketing Management’, 12th Edition, Pearson Education (Singapore)  
     Pvt. Ltd., New Delhi, 2005

 

REFERENCES

 

1. ‘Financial Management Theory and Practice’, by Prasanna Chadra 3rd Edition, Tata 
     McGraw Hill, 2004